‘Best Farmed Salmon in the World’

Feeding its salmon manually and using top quality marine feed, Faroe Farming are confident theirs is the best farmed salmon in the world — with exports growing at healthy pace, set to reach an annual 4,000 tons of fresh produce.

Watching Faroe Farm­ing feed their salmon at one of their on-growing cages in the Vágsfjörður fjord, Suðuroy, would give you a sense of their fish farming philosophy. So we get ourselves on board a workboat custom fitted for delivering food to the salmon, together with managing partner and co-founder Erhard Joensen and two of his staff.

The vessel is stuffed with just about 10 tons of expensive feed and Mr Joensen is about to explain one of the best kept, open secrets in the aquaculture business.

“It’s in the feeding method and in the feed itself,” he says to the sound of the feeder spraying over the cage. One of the lads has immersed an underwater camera 7-8 meters down inside the cage and watches a monitor in the wheelhouse showing salmon swimming back and forth. “As soon as the camera starts capturing feed particles sinking down, we know the fish aren’t eating everything they get and that means it’s time to stop the feeding,” he says.

Mr Joensen fills him in. “It’s of paramount importance to dose correctly not only because the amounts of feed you use is a major financial factor; an even more serious side of the issue is that overfeeding causes sediments to build on the seabed underneath with a disruptive effect on the ecological balance in the marine environment—which in turn can be devastating for the fish. And besides, it can cost you the license to release any smolt into the area for the next couple of years.” This is something that not only the veterinary authority is keeping a sharp eye on—it’s a hard learned lesson.

Into Retail market? Mr Joensen has himself many years of experience in the aquaculture industry; when he joined a consolidation effort in the local Vágur industry to form Faroe Farming in late 2003, the business took over licenses and salmon smolt from others, only to find out months later that the smolt had caught a disastrous disease.

“The entire years of 2004 and 2005 were spent in a desperate fight to stay afloat. Luckily we managed to convince investors that raising the capital would be worthwhile because we knew we could turn this into a sound business. Since 2006 things have been moving steadily in the right direction and we’re now approaching maximum biomass.”

That will be about one million individual salmon distributed over 13 to 14 on-growing cages, corresponding to approximately 4,000 metric tons of head-on, gutted salmon, exported fresh to the UK and continental Europe.

“Farming salmon is pretty much like farming anything else — you have to keep close watch and pay attention every day.

“That’s another reason why we do the feeding manually; it enables us to monitor the process properly.” The market for fresh whole salmon is known as highly volatile with prices fluctuating to make planning difficult. For this reason, processing for the retail sector at lower, more stable prices could become an attractive option.

“One of our colleagues has shown the way here,” Mr Joensen notes. “They’ve been exporting fresh portions for quite a while and with good results. We’re in fact considering our options and depending on a few things related to logistics and labor, we’ll start small-scale production of portions before long in order to evaluate more closely whether we should enter that market.” Looking a bit further into the future, farmed cod could be a supplement to salmon. Ongoing research and development, both private and public, is indicating good potential and competitive advantage for farmed cod from a Faroe Bank broodstock.

“We’re sure keeping an eye on cod, too,” Mr Joensen says. “But for the immediate future, we’ll be very busy with all this salmon.”

Back to the feed. Mr Joensen stresses that the salmon feed used by Faroe Farming is of the highest quality, made from fishmeal and marine oil without vegetable substitutes.

“I believe marine food with lots of Omega 3 fatty acids is the best a salmon can get. It’s the natural diet and it gives the meat that high quality and a healthy look, with the right color, and the right taste. The feed we use is always fresh from the Havsbrún factory, never imported. There’s no other feed that we know of that contains as high percentage of marine ingredients so this is what we want for our fish. It’s simply the best.”

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Welcome to the 2011 Edition of the Faroe Business Report

Cover of FBR 2011

I’m proud to present the 6th edition of the Faroe Business Report. It’s a pleasure again this year to bring you this information package about the Faroese business scene in cooperation with leading businesses and government departments and agencies. I encourage you to take a read to check the state of affairs in the Faroese business environment and see what some of the main events are compared to last year or a few years back. I guarantee that there’s quite a few things that happen in the course of a single year — major change can occur very quickly in the Faroe Islands.


Búi Tyril
Publisher and Editor in Chief


Reach International Businesspeople with an Eye on the Faroe Islands

Sponsoring an article or placing an ad in the Faroe Business Report is a great way of accessing important market segments or conveying your values to key constituencies. For those keen to share with an international audience what their position in the Faroe Islands may mean, this yearly publication is recognized as the information medium of choice — an undisputed leader in its field.
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Sannførandi søgur byggja álit millum viðskiftarar og veitarar

Fyri bæði fyritøkur og stovnar er umráðandi at samskifta væl við umheimin, soleiðis at góð og hóskandi kunning altíð er tøk í rættari tíð. Hesin samskiftis tørvur ger seg altíð galdandi, eisini tá vit ikki beinleiðis síggja hann.

Hetta kemst millum annað av at broytingar við meir ella minni avgerandi ávirkan á virksemið hjá fyritøkuni ella stovninum kunnu henda óvæntað skjótt.

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